{"id":842,"date":"2022-02-01T17:12:49","date_gmt":"2022-02-01T16:12:49","guid":{"rendered":"https:\/\/co-agency.poush-dev.be\/project\/medtronic-minimed-780g\/"},"modified":"2022-06-09T15:54:00","modified_gmt":"2022-06-09T13:54:00","slug":"medtronic-minimed-780g","status":"publish","type":"dt_portfolio","link":"https:\/\/www.co-agency.be\/nl\/project\/medtronic-minimed-780g\/","title":{"rendered":"Medtronic \u2013 MiniMed\u2122 780G"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1652435390010{padding-bottom: 20px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1654778383226{margin-bottom: 15px !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\">Focus op uw leven, niet uw waarden.<\/h4>\n<p style=\"text-align: center;\">Naambekendheidscampagne voor de insulinepomp.<\/p>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;custom-scrollx&#8221; css=&#8221;.vc_custom_1654782835990{margin-bottom: 0px !important;padding-bottom: 20px !important;}&#8221;]<\/p>\n<p class=\"h5-size\" style=\"text-align: center;\">Strategie <span style=\"color: #ffd659;\">\u2022<\/span> Art Direction <span style=\"color: #ffd659;\">\u2022<\/span> Shooting &amp; bijwerken <span style=\"color: #ffd659;\">\u2022<\/span> Production <span style=\"color: #ffd659;\">\u2022<\/span> Copy SoMe<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; css=&#8221;.vc_custom_1652435382391{padding-top: 30px !important;padding-bottom: 70px !important;}&#8221; bg_color_value=&#8221;#feccc3&#8243;][vc_column]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a.owl-carousel .owl-nav div {\n  width: 36px;\n  height: 36px;\n  border-radius: 500px;\n}\n.dt-arrow-border-on.gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a.owl-carousel .owl-nav div:not(:hover):before {\n  border-width: 0px;\n}\n.dt-arrow-hover-border-on.gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a.owl-carousel .owl-nav div:hover:after {\n  border-width: 0px;\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a.owl-carousel .owl-nav div.owl-prev {\n  top: 50%;\n  transform: translateY(calc(-50% + 0px));\n  left: -43px;\n}\n@media all and (-ms-high-contrast: none) {\n  .gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a.owl-carousel .owl-nav div.owl-prev {\n    transform: translateY(-50%);\n    margin-top: 0px;\n  }\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a.owl-carousel .owl-nav div.owl-prev i {\n  padding: 0px 0px 0px 0px;\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a.owl-carousel .owl-nav div.owl-next {\n  top: 50%;\n  transform: translateY(calc(-50% + 0px));\n  right: -43px;\n}\n@media all and (-ms-high-contrast: none) {\n  .gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a.owl-carousel .owl-nav div.owl-next {\n    transform: translateY(-50%);\n    margin-top: 0px;\n  }\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a.owl-carousel .owl-nav div.owl-next i {\n  padding: 0px 0px 0px 0px;\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a.owl-carousel .owl-nav i {\n  font-size: 18px;\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a.owl-carousel .owl-nav div:not(:hover) i,\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a.owl-carousel 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#ffffff;\n  box-shadow: none;\n}\n.bullets-etefu.gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a .owl-dot span {\n  background: #ffffff;\n  box-shadow: none;\n}\n.bullets-etefu.gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a .owl-dot:not(.active):hover span {\n  background: #ffffff;\n  box-shadow: none;\n}\n.bullets-etefu.gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a .owl-dot span:before {\n  background: #ffffff;\n  box-shadow: none;\n}\n.accent-gradient .bullets-etefu.gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a .owl-dot span:before {\n  background: #ffffff;\n  box-shadow: none;\n}\n@media screen and (max-width: 778px) {\n  .gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a.hide-arrows .owl-nav a {\n    display: none;\n  }\n}\n@media screen and (max-width: 778px) {\n  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}\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a figure,\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a .rollover,\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a img,\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a .gallery-rollover {\n  border-radius: 0px;\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a.enable-bg-rollover .gallery-rollover {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a.enable-img-shadow .owl-stage-outer {\n  padding: 14px 0;\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a.enable-bg-rollover.hover-scale figure .rollover:after {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a.gallery-shortcode .gallery-zoom-ico {\n  width: 44px;\n  height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  margin: -22px 0 0 -22px;\n  border-width: 0px;\n}\n.dt-icon-bg-on.gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a.gallery-shortcode .gallery-zoom-ico {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a.gallery-shortcode .gallery-zoom-ico:before,\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a.gallery-shortcode .gallery-zoom-ico span {\n  font-size: 32px;\n  line-height: 44px;\n  color: #ffffff;\n  background: none;\n}<\/style><div class=\"owl-carousel gallery-carousel-shortcode gallery-shortcode  dt-gallery-container dt-owl-carousel-call gallery-carousel-shortcode-id-897be50c2032dc127bcca808f417bd3a enable-bg-rollover meta-info-off dt-arrow-border-on dt-arrow-hover-border-on bullets-scale-up reposition-arrows dt-icon-bg-off arrows-bg-on disable-arrows-hover-bg arrows-hover-bg-on  hover-fade \" data-scroll-mode=\"page\" data-col-num=\"3\" data-wide-col-num=\"3\" data-laptop-col=\"3\" data-h-tablet-columns-num=\"3\" data-v-tablet-columns-num=\"3\" data-phone-columns-num=\"1\" data-col-gap=\"10\" data-stage-padding=\"0\" data-speed=\"600\" data-autoplay=\"true\" data-autoplay_speed=\"6000\" data-arrows=\"false\" data-bullet=\"true\" data-next-icon=\"icon-ar-017-r\" data-prev-icon=\"icon-ar-017-l\" data-img-shadow-size=\"12px\" data-img-shadow-spread=\"3px\"><div data-post-id=\"844\" data-date=\"2022-06-09T14:40:03+02:00\" data-name=\"CASE_AFFICHE_NL\"><figure class=\"post\"><a href=\"https:\/\/www.co-agency.be\/wp-content\/uploads\/2022\/02\/CASE_AFFICHE_NL.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1080\" data-large_image_height=\"1080\" data-dt-img-description=\"\" title=\"CASE_AFFICHE_NL\"><img fetchpriority=\"high\" decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201080%201080&#39;%2F%3E\" data-src=\"https:\/\/www.co-agency.be\/wp-content\/uploads\/2022\/02\/CASE_AFFICHE_NL.jpg\" data-srcset=\"https:\/\/www.co-agency.be\/wp-content\/uploads\/2022\/02\/CASE_AFFICHE_NL.jpg 1080w\" loading=\"eager\" style=\"--ratio: 1080 \/ 1080\" sizes=\"(max-width: 1080px) 100vw, 1080px\" alt=\"\" width=\"1080\" height=\"1080\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-plus-02\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div data-post-id=\"847\" data-date=\"2022-06-09T14:40:05+02:00\" data-name=\"CASE_CARTE_NL\"><figure class=\"post\"><a href=\"https:\/\/www.co-agency.be\/wp-content\/uploads\/2022\/02\/CASE_CARTE_NL.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1080\" data-large_image_height=\"1080\" data-dt-img-description=\"\" title=\"CASE_CARTE_NL\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201080%201080&#39;%2F%3E\" data-src=\"https:\/\/www.co-agency.be\/wp-content\/uploads\/2022\/02\/CASE_CARTE_NL.jpg\" data-srcset=\"https:\/\/www.co-agency.be\/wp-content\/uploads\/2022\/02\/CASE_CARTE_NL.jpg 1080w\" loading=\"eager\" style=\"--ratio: 1080 \/ 1080\" sizes=\"(max-width: 1080px) 100vw, 1080px\" alt=\"\" width=\"1080\" height=\"1080\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-plus-02\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div data-post-id=\"850\" data-date=\"2022-06-09T14:40:08+02:00\" data-name=\"CASE_DISPLAY_NL\"><figure class=\"post\"><a href=\"https:\/\/www.co-agency.be\/wp-content\/uploads\/2022\/02\/CASE_DISPLAY_NL-1.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1080\" data-large_image_height=\"1080\" data-dt-img-description=\"\" title=\"CASE_DISPLAY_NL\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201080%201080&#39;%2F%3E\" data-src=\"https:\/\/www.co-agency.be\/wp-content\/uploads\/2022\/02\/CASE_DISPLAY_NL-1.jpg\" data-srcset=\"https:\/\/www.co-agency.be\/wp-content\/uploads\/2022\/02\/CASE_DISPLAY_NL-1.jpg 1080w\" loading=\"eager\" style=\"--ratio: 1080 \/ 1080\" sizes=\"(max-width: 1080px) 100vw, 1080px\" alt=\"\" width=\"1080\" height=\"1080\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-plus-02\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><\/div>[\/vc_column][\/vc_row][vc_row gap=&#8221;20&#8243; css=&#8221;.vc_custom_1652437404237{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column css_animation=&#8221;fadeInLeft&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-5 vc_col-md-5&#8243;]<div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:left;\">\n<div class=\"aio-icon-img \" style=\"font-size:71px;background:#ffd659;border-style:solid;border-color:;border-width:0px;padding:15px;border-radius:500px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.co-agency.be\/wp-content\/uploads\/2022\/02\/demande.png\"\/>\n<\/div><\/div><\/div><div id=\"ultimate-heading-517769d7895d9893a\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-517769d7895d9893a uvc-57 \" data-hspacer=\"line_only\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-517769d7895d9893a h2'  data-responsive-json-new='{\"font-size\":\"desktop:64px;tablet:64px;tablet_portrait:40px;mobile_landscape:40px;mobile:40px;\",\"line-height\":\"desktop:60px;tablet:60px;tablet_portrait:36px;mobile_landscape:36px;mobile:36px;\"}' ><h2 style=\"--font-weight:theme;color:#ffd659;margin-bottom:20px;\">De vraag<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"margin-bottom:20px;height:3px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:3px;border-color:#ffd659;width:85px;\"><\/span><\/div><\/div>[vc_column_text]Een campagne bouwen rond de baseline \u2018<strong>Concentreer je op je leven, niet op je suikerspiegel<\/strong>\u2018 die moet beantwoorden aan de volgende doelstellingen: de bekendheid van de pomptherapie verhogen, de diabetoloog helpen om de pati\u00ebnten met behulp van geschikt materiaal te informeren en te overtuigen van therapie te (durven) veranderen via informatie die de voordelen ervan benadrukt.[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInRight&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-7 vc_col-md-7&#8243;]<div class=\"ult-spacer spacer-69d7895d989c1\" data-id=\"69d7895d989c1\" data-height=\"85\" data-height-mobile=\"0\" data-height-tab=\"85\" data-height-tab-portrait=\"85\" data-height-mobile-landscape=\"0\" style=\"clear:both;display:block;\"><\/div><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:right;\">\n<div class=\"aio-icon-img \" style=\"font-size:100px;background:#7fcde3;border-style:solid;border-color:;border-width:0px;padding:15px;border-radius:500px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.co-agency.be\/wp-content\/uploads\/2022\/02\/reponse.png\"\/>\n<\/div><\/div><\/div><div id=\"ultimate-heading-193869d7895d98cfd\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-193869d7895d98cfd uvc-9902 \" data-hspacer=\"line_only\"  data-halign=\"right\" style=\"text-align:right\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-193869d7895d98cfd h2'  data-responsive-json-new='{\"font-size\":\"desktop:84px;tablet:84px;tablet_portrait:54px;mobile_landscape:54px;mobile:54px;\",\"line-height\":\"desktop:80px;tablet:80px;tablet_portrait:50px;mobile_landscape:50px;mobile:50px;\"}' ><h2 style=\"--font-weight:theme;color:#7fcde3;margin-bottom:20px;\">Ons antwoord<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"margin-bottom:20px;height:3px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:3px;border-color:#7fcde3;width:85px;\"><\/span><\/div><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: right;\">Een campagne die selfies gebruikt van pati\u00ebnten in alledaagse situaties waar ze voluit kunnen van genieten dankzij hun MiniMed-pompje. De foto-opnames hielpen om de drempel tussen verzorging en plezier te verlagen.<\/p>\n<p style=\"text-align: right;\">Deze visuals werden dan gebruikt in verschillende media en kanalen:<\/p>\n<p style=\"text-align: right;\">\u2022 posters, displays en kaarten in ziekenhuizen<\/p>\n<p style=\"text-align: right;\">\u2022 facebookberichten.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1652435390010{padding-bottom: 20px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1654778383226{margin-bottom: 15px !important;}&#8221;] Focus op uw leven, niet uw waarden. Naambekendheidscampagne voor de insulinepomp. [\/vc_column_text][vc_column_text el_class=&#8221;custom-scrollx&#8221; css=&#8221;.vc_custom_1654782835990{margin-bottom: 0px !important;padding-bottom: 20px !important;}&#8221;] Strategie \u2022 Art Direction \u2022 Shooting &amp; bijwerken \u2022 Production \u2022 Copy SoMe [\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; css=&#8221;.vc_custom_1652435382391{padding-top: 30px !important;padding-bottom: 70px !important;}&#8221; bg_color_value=&#8221;#feccc3&#8243;][vc_column][\/vc_column][\/vc_row][vc_row gap=&#8221;20&#8243; css=&#8221;.vc_custom_1652437404237{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column css_animation=&#8221;fadeInLeft&#8221; width=&#8221;1\/2&#8243;&hellip;<\/p>\n","protected":false},"author":1,"featured_media":850,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[32,36],"dt_portfolio_tags":[],"class_list":["post-842","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-creation-nl","dt_portfolio_category-strategy-nl","dt_portfolio_category-32","dt_portfolio_category-36","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Medtronic \u2013 MiniMed\u2122 780G - Co-Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.co-agency.be\/nl\/project\/medtronic-minimed-780g\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medtronic \u2013 MiniMed\u2122 780G - Co-Agency\" \/>\n<meta property=\"og:description\" content=\"[vc_row css=&#8221;.vc_custom_1652435390010{padding-bottom: 20px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1654778383226{margin-bottom: 15px !important;}&#8221;] Focus op uw leven, niet uw waarden. 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