Support your inner balance

A multi-channel campaign for the Belgian launch of a brand of food supplements.

Art Direction Influencers & social networks campaign Web-design PoS – Print Design Copywriting


The request

To support the launch of Equilibra® food supplements in Belgium, while respecting the values of the brand and the sensibilities of the target group on the Belgian market.


Our response

A multi-channel campaign that clearly and creatively highlighted the added value of the brand, through:

• A campaign on social media together with activation coordinated by carefully selected influencers.

• A POS campaign in Kruidvat, the distributor stores for which we developed displays and wobblers.

• An optimised showcase website, presenting the different supplements available in Belgium.