Support your inner balance
A multi-channel campaign for the Belgian launch of a brand of food supplements.
Art Direction • Influencers & social networks campaign • Web-design • PoS – Print • Design • Copywriting
The request
To support the launch of Equilibra® food supplements in Belgium, while respecting the values of the brand and the sensibilities of the target group on the Belgian market.
Our response
A multi-channel campaign that clearly and creatively highlighted the added value of the brand, through:
• A campaign on social media together with activation coordinated by carefully selected influencers.
• A POS campaign in Kruidvat, the distributor stores for which we developed displays and wobblers.
• An optimised showcase website, presenting the different supplements available in Belgium.
