Your pill is not a sweet

Inform young women about the different forms of contraception.

Strategy Street Marketing Art Direction Branding RP Production Webdesign


The request

To communicate correctly and precisely about the different forms of contraception and to re-establish dialogue between health professionals and female patients.


Our response

A multi-channel campaign aimed at raising young women’s awareness of the importance of informed and adapted contraception, with:

• A variety of visuals produced following roundtables with the target group.

• A street marketing initiative, portraying a fake automatic distributor of contraceptive pills, located in Belgian cities.

• Provision of scientific and informative content for the web, adapted to the target.

• Information sharing (poster, brochures, etc.) for use by health professionals.