My skin, it’s me

Skin cancer prevention campaign.


The request

Raise awareness of skin cancer prevention and provide information on preventive measures to detect suspected melanoma.


Our response

The concept of ‘Ma peau, c’est moi’ is based on an analogy between tattoos and melanomas, because it is better to know what they represent. This concept was developed through video clips, featuring tattooed people and a specialist, who reminds us of the importance of self-examination by using several simple methods.

These videos were presented on social media, the Novartis site, as well as Facebook groups for patients.