Focus on your life, not your glucose levels
Advertising campaign for an insulin pump.
Strategy • Art Direction • Shooting & retouching • Production • Copy SoMe
Develop a visual concept around the baseline: ‘Focus on your life, not your glucose levels’, with the aim of meeting these objectives: to increase awareness of pump therapy; to help diabetologists inform and persuade patients with suitable material; and to help patients dare to change therapy by making the information clear and by emphasising the benefits.
A campaign based on selfie-type visuals, representing patients in everyday situations where they can enjoy life to the full thanks to the MiniMed pump. The result of a photo shoot, the familiar visual context helps to blur the line between care and pleasure.
These visuals have been used on several different media and channels:
• Posters, displays and cards available in hospitals.
• Facebook posts.