Your pill is not a sweet
Inform young women about the different forms of contraception.
Strategy • Street Marketing • Art Direction • Branding • RP • Production • Webdesign
The request
To communicate correctly and precisely about the different forms of contraception and to re-establish dialogue between health professionals and female patients.
Our response
A multi-channel campaign aimed at raising young women’s awareness of the importance of informed and adapted contraception, with:
• A variety of visuals produced following roundtables with the target group.
• A street marketing initiative, portraying a fake automatic distributor of contraceptive pills, located in Belgian cities.
• Provision of scientific and informative content for the web, adapted to the target.
• Information sharing (poster, brochures, etc.) for use by health professionals.
